SEO is good for your website and to
increase your brand visibility. But, there is a process of everything and same
goes with search engine optimization. Today, we will discuss the process of
search engine optimization step by step.
But, before that let's know more
about SEO.
What is SEO?
SEO is firmly known as search
engine optimization. It can be defined as the ability or process to bring huge
organic traffic to one's website.
Since SEO is evolving each year due
to changes in Google Algorithms it is important to follow a process for doing
SEO of your website.
Now, moving ahead towards the steps
of SEO, mentioned below:
These steps are meant for people
who have just started learning about SEO. You can also take advance digital
marketing classes in Mumbai.
STEP 1: Relevant Keyword Research
Keyword research is the process of
identifying the important keywords which you can use to rank your website in
search engine result pages.
STEP 2: In-depth Competitive Analysis
You have to check who is your
competitor by performing competition analysis. You can use any SEO software to
perform the competition analysis. You will check how they chose their keywords,
how many pages they have, how they have optimized URLs, and much more.
STEP 3: SEO Audit of your Website
By performing SEO Audit of your
website, you can check the current ranking of your website for selected
keywords. This audit will give you an idea about what to be improved on your
website.
STEP 4: On-Page Optimization of Your Website
In on-page optimization, you have
to take care of many factors such as - Meta tags, Title tags, ALT tags, header
tags are optimized or not, URLs are properly structured, optimized content, sit
structures, etc.
STEP 5: Off-Page Optimization of Your Website
In off-page SEO, you have to build
backlinks of your website with the reputed and well-equipped website to prove
Google your worthiness. You can also promote your website on different social
media, directories, local listing sites, etc.
STEP 6: Monitoring Results
After performing all the steps, all you have to do is
to monitor your progress, your drops, and learn from them to make your SEO plan
much better than before.
